Corporate Social Responsibility and 2019


Alyson, the Head of Digital Innovation at O2 Telefonica, tells about how Telefonica have made a positive contribution in 2018 to the community in two different examples. An example of how technology organisations can help those in the community who need a little helping hand to improve their life.

Alyson also talks to us about the changes that she sees coming in 2019, the year when 5G starts to become reality.

We hope to have a longer interview with Alyson published in 2019.



Corporate Social Responsibility and 2019?

by Innopsis | The Innopsis Podcast


Alyson Edmonds

Alyson Edmonds

O2 Telefonica


When I left school in a small town in Wales there wasn’t any real career advice or (sadly) any expectations of me having a successful career and certainly not in technology. I made my 1st move into technology when I was passed a mobile phone with a black and white screen connecting to WAP (wireless access protocol or sometimes called Wait and Pay by the public sic). I remember exactly where I was and the 1st pages I downloaded and I thought “wow, this is my future”

For me, that was the catalyst of change. From that point on I edged my way into what was – and still is a very male dominated industry to become the only female Mobility Solution Architect in the UK cellular industry. I was determined to make a career for myself in this new and exciting world of mobile technology.

My skill has always been to turn technical content into non-technical speak so everyone can understand it and see the value it delivers. I live by the mantra of ‘if I can understand it and feel passionate about technology, anyone can” My current role is to deliver ‘art of the possible’ sessions to business customers to understand the problem they want to solve and work with them to understand how technology has an important part to play in delivering business benefit and customer outcomes for everyone. Technology brings people together and changes lives, it has certainly changed mine.

About the Episode



All too often, Technology companies are portrayed as ruthless organisations squeezing every last penny out of customers and contributing nothing the United Kingdom. In this episode, we hear about some examples of where O2 Telefonica have helped people into work and to better manage money and avoid the debt spiral. 


Alyson Edmunds, a winner of the Top 100 Women in Technology award, talks to us about Telefonica’s Corporate Social Responsibility (CSR) activities in 2018. She also talks through some of the developments that Telefonica will be providing in 2019.